Made in Italy

In the past two decades, almost every brand has used the "Made in Italy". The result of that overexposure is a loss of meaning.

What is Made in Italy nowadays?

It is quite hard to answer that question.

If Made in Italy meant done by Italian hands. If it meant conceived, designed and crafted in Italy, in our workshop. If it meant that a Noodles tote bag is the result of our taste, our culture, our story, our tradition, the result of our way of thinking and living.

If the colours of our tote bags are the colours we see through our window, the colours we see in our cities, the colours of our landscape.

Then yes a Noodles tote bag is Made in Italy.